Drain cleaner drawing attention

Sueann Musick
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NEW GLASGOW -  An environmentally friendly drain cleaner has earned a local company first place honors.  

Water Drills International, owned by Jim Proudfoot and Lynn Christie, have been awarded first spot in for Cumberland, Colchester, Antigonish and Guysborough counties in the 1-3 Technology Start-up Competition.

The company received $100,000 prize of combined cash and in-kind services from firms within its zone and will now move on Wednesday to compete against winners across the province for another $100,000 prize.

"My partner Lynn Christie invented it. She had talked about it a number of years ago and I thought it could be something that could be promoted and we finally got to do something about it."

He said they revisited the issue again about five years ago and he eventually got the opportunity to present it to Home Hardware which was very receptive about the product.  It currently retails at Home Hardware stores across Canada for $14.99.

The product is made of a long tube with a jet nozzle that breaks up clogs in drains, he said. The nozzle can be placed next to a person's hand and it won't have any effect, but it will destroy a bar of soap in a short period of time.

He said the product makes drain maintenance easy, preventing costly repairs down the road. Instead of just putting up with slow draining sinks, homeowners can now easily maintain free flowing drains in all fixtures.

"Up until now sloppy plungers, difficult wire snakes and harsh, dangerous caustic chemicals have been the standard household remedies for clogs and are usually only a partial solution leaving a majority of the clog behind," says Jim, who has many years of experience in the home improvement industry.  "Unlike a plumber's snake which merely pokes a hole in the blockage as an emergency fix, The Water DrillsTM Tool breaks it down and removes all the debris from within the pipe."

Christie said the concept originated from years of research and development in high pressure waterjet technology.

"My late husband, David, was a design engineer who developed and manufactured high pressure water cutters for industry," she said. "Water cutters can be found in industry in both Canada and the United States. With years of experience working by his side, I came up with the idea that there must be a way to shrink down the technology by using everyday household water pressure to develop a tool for homeowners."

The zone winners were selected through two rounds of competition. In the second round, the finalists submitted detailed business plans and gave oral pitches of their start-up businesses to the judges. Finalists were evaluated on business plan credibility, management experience, barriers to competitive entry, size of addressable market and the probability of obtaining a fully funded business plan.

"Winning this competition is an awesome boost to our business plan!" said Christie, She said that her company's focus in 2012 is to expand distribution of the product as quickly as possible in both Canada and the United States.


Organizations: Drills International

Geographic location: Lynn Christie, Canada, NEW GLASGOW Colchester Guysborough United States

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Recent comments

  • Margaret Mac Donald
    March 20, 2012 - 09:44

    THERE GREAT!!! My Home Hardware stocks them 2 Spring St. Amherst

  • Gil
    February 08, 2012 - 21:58

    Is this product designed to clear a clog at the trap just below the sink, or will it work on clogs / build ups that may be ten or twenty feet along the pipe?

    • JIM
      February 11, 2012 - 11:13

      Most clogs are near the trap so using the Water Drill from the sink drain opening will work. To get at clogs downstream from the trap you can also insert the tube through the cleanout plug at the bottom of the trap.

  • Char
    February 08, 2012 - 05:03

    It's also in my HH store in Truro@ 45 Willow St.

  • Char
    February 07, 2012 - 23:55

    Also at Truro on Willow.

  • JANE
    February 07, 2012 - 15:39

    The Water Drills Tool is also available in Home Hardware stores in New Glasgow and Pictou.

  • marion
    February 06, 2012 - 10:26

    As it is available at Home Hardware stores..I would love to have the name of this product . I have had problems recently and am also on septic system. I have not seen this in my local HH

    • Dee
      February 06, 2012 - 19:40

      It's called The Water Drills Tool, it's in my HH store in Bible Hill

    • shirley cameron
      February 07, 2012 - 15:16

      am getting me one of these....ty

    • Employee
      February 07, 2012 - 19:28

      This product is indeed available at HH stores. It is called Water Drill and its item number is 3225-002. If you go to your local Home store, and give them this number they should be able to tell you whether they have the item in stock, and if it is not they're able to order the item for you. If you're looking for more information on the product, you can also use this item number to search for the product on the home hardware website. Best of luck!