STELLARTON - Stellarton grocer Sobeys is among 46 businesses that have signed up as the newest charter members of Nova Scotia Come to Life.
As the provincial branding initiative, Nova Scotia Come to Life brings together the public and private sector to change outdated perceptions of the province by providing a unified voice and vision.
Charter members act as ambassadors for the province, ensuring the Come to Life message is reaching a broad and diversified audience.
Since 2005, Nova Scotia Come to Life has carried out several programs and campaigns to strengthen the province's image.
"The Nova Scotia Come to Life brand is strong because of the impressive people, companies, universities and associations it represents," said Premier Darrell Dexter.
"I am humbled and proud to stand alongside the more than 350 charter members of Come to Life to showcase all that our province has to offer."
Sobeys a new charter member of Come to Life campaign
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