Jubilee organizers use social media for contests, offer adopt-a-fan program

Amy MacKenzie
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NEW GLASGOW – The New Glasgow Riverfront Jubilee is offering ticket holders a chance to get behind the scenes of the festival and meet the headliner bands.

Fans have the chance to meet headliners Great Big Sea, The Sheepdogs and Matt Mays by using social media to engage in Jubilee contests.

“It’s a great way to broaden the interest and awareness and excitement leading up to the event,” said the Jubilee’s executive director, Carlton Munroe. “It certainly gives people an opportunity to win some pretty great prizes too, whether it’s a meet and greet with the headliners or VIP treatment for the weekend.”

A contest that is ongoing until Aug.1 involves a printed life-sized version of Alan Doyle of Great Big Sea, which contest coordinators are placing at various sponsor locations around Pictou County. If fans can find the Alan Doyle cutout through the clues given on the Jubilee’s twitter account (@JubileeNG) and take a photo of them with their tickets for the show in hand, they’ll be entered in the contest to meet Great Big Sea. 

“Alan’s making his way around Pictou County a fair bit with the help of some of our sponsor locations and it’s kind of a neat thing that becomes interactive,” Munroe said. “You can follow the tips on twitter and keep an eye out for Alan based on those tips. It becomes a bit of a good scavenger hunt.”

Once the fans have their photo, they must tweet it to the Jubilee with the hashtag #WheresAlan. One winner is chosen each week.

Munroe said this is the first year that the Jubilee has held this type of social media contest.

Along with giving fans the chance to meet the headliners, the Jubilee is also giving those who otherwise wouldn’t be able to afford to go to the Jubilee an opportunity as well. The Jubilee is offering the adopt-a-fan program for the second year, through which donors can buy a ticket for a fan who couldn’t afford one on their own.

“The gift of music is a pretty sweet one and I think anytime you can enrich your life with music, you can become a better, stronger person and there’s certainly some people who I think can use every bit of help and support that society can give, and this is maybe one small way of doing that,” Munroe said.

Adopt-a-fan tickets can be bought on the Jubilee’s website  or through Ticket Pro.

The tickets are disbursed through local organizations such as Big Brothers Big Sisters and Roots for Youth.


On Twitter: @NGNewsAmy




Organizations: Great Big Sea, Big Brothers Big Sisters

Geographic location: NEW GLASGOW, Pictou County

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