Municipalities campaign to tell MoneySense area’s high points

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The leaders of Pictou County's six municipalities came together to unveil a campaign promoting the area today. Pictured from left are: Westville Mayor Roger MacKay, Pictou County Warden Ron Baillie, Stellarton Mayor Joe Gennoe, New Glasgow Mayor Barrie MacMillan, Trenton Mayor Glen MacKinnon and Pictou Mayor Joe Hawes. ADAM MACINNIS – THE NEWS

The leaders of Pictou County’s six municipalities gathered in New Glasgow Thursday to collectively launch a campaign in reaction to last year’s rating from MoneySense which pegged the community as the worst place in Canada to live out of 190 cities and communities compared.

Inspired by the movie Miracle on 34th Street, New Glasgow Communications Director Kim Dickson came up with the idea of sending postcards to the managing editor of MoneySense with notes from people in the community saying why it is such a great place to work and live. The local UPS store donated 500 postcards for the campaign.

“We just thought it was a good idea,” said UPS store owner Milton Gallant. “It’s all about community.”

The postcard features a sunset photo of Melmerby Beach and inset photos intended to show the strengths of the area. On the back of the card is a checklist of numerous positive features about the region.

The MoneySense magazine categorized New Glasgow as part of a census agglomerate at 36,288. The area covered includes New Glasgow, Stellarton, Trenton, Westville, Merigomish Harbour, Fisher’s Grant, Pictou Subdivision C and Pictou Subdivision B – which means Pictou and parts of the county. In the same listing, Ottawa ranked no. 1 and Halifax was ranked 4th.

Although MoneySense only lists it as New Glasgow, the town has argued that it is actually referring to a broader area which is why the other towns were asked to take part.

“It is with great pleasure that I announce this collective promotional campaign by the six municipalities of Pictou County,” New Glasgow Mayor Barrie MacMillan said during a press conference Thursday at New Glasgow town chambers. “We have united forces with our community and media partners as well as our member of parliament to tell the nation the true story about life in the New Glasgow census agglomerate area and more accurately in the communities of Pictou County. I greatly appreciate the willingness of our sister towns and the county to step up to the plate and explain that we are a family of communities and that we share and celebrate in each other’s accomplishments and work together to address our challenges.”

Warden Ron Baillie, who chairs the mayors and warden meetings in Pictou County, also expressed his support.

“Today is an opportunity to tell the story of Pictou County and its family of communities to MoneySense magazine and also further afield,” Baillie said. “Our region is positioned for a promising future, built on the strong foundations of our history and heritage.”

Postcards can be filled out at the town of New Glasgow or at The News office, ECFM or The Advocate. They will be given back to the town and then mailed to MoneySense.

Organizations: UPS, MoneySense magazine, New Glasgow Communications

Geographic location: New Glasgow, Pictou County, Canada 34th Street Stellarton Westville Ottawa

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Recent comments

  • just moved back
    January 24, 2013 - 08:20

    I think their time and our tax dollars could be much better spent by ideas that actually make this community more prosperous and a viable place to live for young families. It's just a magazine article based on facts and figures. Of course this is a beautiful place to live, but that doesn't create jobs.

  • City Boy
    January 24, 2013 - 07:27

    This sounds hurtfful and spiteful but I am glad that the area is ranked at the bottom and suffering. I moved close to 10 years ago first for education(my degree, and two diplomas) and then employment. I vowed never never to return as I was bullied as a child in elementary, junior and part of high school. The area doesnt get it. No body cares about post cards. These magazines and organizations want to see progress,success and development. Not spin and people in denial. Sorry those are the facts.

  • Living in exile
    January 21, 2013 - 21:04

    Why don't these municipal leaders do something that they will be remembered for? Amalgamation is going to happen. These leaders should want to leave a meaningful legacy. Nobody will remember their foking postcards.

  • Amalgamator
    January 19, 2013 - 13:51

    Why don't these politicians look at the reasons why we have placed at the bottom and do something constructive about it instead of this waste of time and oxygen. This is part of the problem, all we get out of New Glasgow"s "Communications Director" is spin on how great things are when they clearly are not. Inspired by the movie Miracle on 34th Street. I would suggest it's inspired more by the show Fantasy Island.

  • edgar denny
    January 19, 2013 - 11:38

    I am definitely right that moneysense made a mistake, to live around boat harbour is the worst place to live in canada.

  • Sigh's right
    January 18, 2013 - 10:31

    Sigh's right. The first step is amalgamation. How many mayors does PC need? What's the cost of having all of these seperate municipalities? What is a more attractive place to do business: a town of 5, 000 or a small city of almost 50, 000? Outside of the county, PC is known as Pictou. The population of Pictou is around 3,500. Few companies would want to operate out of a community of less then 10, 000 people.

    • Sigh
      January 18, 2013 - 11:42

      I believe the savings are 1.5 million a year; but I'm still looking for the reference to that figure. You're bang on though....amalgamation is the first step.

  • I'm with Sign
    January 18, 2013 - 09:20

    Sign...thank you. Exactly what I was thinking.

  • Sigh
    January 18, 2013 - 06:23

    Postcards. That's what's going to fix Pictou County's never-ending socio-economic problems. This is just an idea; but how about PC develop policies that encourage growth and productivity. Rather than be bitter at MoneySense for pointing out the painfully obvious, perhaps actual action to address issues would be more productive.

  • John Guthro
    January 18, 2013 - 06:09

    I am definitely sending Money Sense a post card.