Let’s fill the truck

John Brannen
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Food, monetary donations for Pictou County food banks being collected tomorrow by Tim Hortons, The News, ECFM

NEW GLASGOW – Tomorrow is your opportunity to give to food banks in Pictou County.
Tim Hortons, along with The News and 94.1 East Coast FM, will be on location at the Aberdeen Business Centre to help ‘fill the truck’ with food for Pictou County’s food banks.

Volunteer Jason Eastman helps Madeline and Maryanne Hendsbee put some groceries on the scale as babysitter Jennifer Haas looks at last years ‘Fill the truck’ food bank event. Tim Hortons, The News and ECFM will be teaming up again this year to gather items and money for Pictou County’s food banks. FILE PHOTO

Tomorrow, from 7 a.m. to 5 p.m., you can stop by with your non-perishable food donations and help ensure there’s food on every plate this Christmas and beyond.

Check out First Cup with John Brannen on ngnews.ca as he reports live from the site.

“We’ve been doing an annual Christmas food drive for at least 20 years,” said Jim Shaw of Tim Hortons.

In those years, The News has delivered bags for county residents to fill with items for the food bank, if they so choose. Once filled, they can be dropped off at bins in Tim Hortons locations.

While residents are still able and encouraged to do so, tomorrow’s event is yet another way to give.

“We found the program was getting stale quantities were dissipating as time went on,” said Shaw. “We wanted to create some more excitement around it, more of a call to action to rally around the food bank.”

Similar events have taken place in Truro and Halifax with high success and participation rates. While last year, the truck was the only option to give through Tim Hortons, both the delivered bags and the truck are on this year.

“Through The News’ sponsorship, we’ve asked people to bring food to Tims or the Abedeen Business Centre today,” said Shaw. “We’ve also been running radio ads for businesses do their own food drive and bring it all to the truck in hopes of filling the truck.”

Michael Freeman, general manager and vice president at 94.1 East Coast FM noted that the morning show will be full swing from 6 – 10 a.m. on location.

“We’re happy to give a shout out to any businesses that stop by with donations,” said Freeman. “We’ve always had a vested interest in supporting the county’s food banks.”

The News’ Publisher Richard Russell noted the importance of partnering to support the food banks.

“We’ve been delivering the bags for the food bank for many, many years now,” said Russell. “This is certainly a worthwhile event and cause for anytime of the year, but especially at Christmastime.”

Shaw is hoping for lots of excitement and that people will embrace the spirit of generosity.

“We know that we have a need for food in Pictou County. We find that at Christmastime people are thinking more of others around them.”

Tim Horton’s recent smile cookie drive also helped raise funds for the food banks’ use.

“I’m happy to say we’ll be making a cheque presentation for $16,500 presentation from the smile cookie campaign,” said Shaw. “If people don’t have time or are unable to gather food, cash is accepted and one dollar is equal to about one pound of food.”

Tea and coffee will be available at the Aberdeen Business Centre parking lot.



On Twitter: @NGNewsJohn


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