Toque campaign aims to raise funds to help homeless youth

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Pictou County Roots for Youth is challenging locals to have a voice for youth homelessness, by taking part in the National Raising the Roof Toque Campaign.

David Porter, executive director for Roots for Youth, sports a Raising the Roof Toque. The local Roots for Youth house is using the campaign as a way to raise money. ADAM MACINNIS – THE NEWS

This year they are asking local business and groups to raise their voices about homelessness. The Raising the Roof toque campaign runs from Dec. 3 to Feb 4.

The past couple of years, Roots for Youth has partnered with Scotiabank primarily to sell the toques, setting up a couch outside the banks and selling the hats to help raise awareness.

While they still are receiving support from Scotiabank, this year Courtney Cameron said they wanted to open it up to other groups to get involved with the hope that more could be raised.

For those who choose to participate all materials needed will be provided including toques, posters and information. 

“We’re hoping some friendly competition might entice people to participate,” Cameron said.

Sixty per cent of what is raised by toque sales in Pictou County will go to assist homeless youth in the county and the other 40 per cent will go to Raising the Roof and assist homeless individuals on a national level.

The group that raises the most money through toque sales and other fundraisers will receive a prize on Feb. 4 or “Toque Tuesday.” All other funds raised outside of toque sales will go directly to Roots for Youth and assist the Youth in Pictou County.

Roots for Youth provides services and programs to youth in Pictou County.  The main focus of the Society is working with youth who are experiencing difficulties in regard to homelessness and the causes leading to homelessness. 

They are open every evening as a place for youth to come and shower, wash clothes and have a meal and currently have a couple teens staying there each night, said executive director David Porter, who started working there in November.

For more information on how you can become involved email Cameron at or phone (902) 695-3241.

Organizations: Roots, Scotiabank

Geographic location: Pictou County

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