Out when the chips are down

John Brannen
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NEW GLASGOW – While one tasty spin on the iconic Pictou County pizza taste is rising at the Coffee Bean Kitchen Restaurant, another munchy hopeful has bit the dust.

 

New Glasgow native Scott Kraus’s pitch for a Pictou County pizza potato chip has not made the final four in the Lay’s Do Us a Flavour contest. The top four flavours decided by a panel of judges are Bacon Poutine, Jalapeno Mac N’ Cheese, Tzatziki and Cinnamon Bun. Voting began on Aug. 12 and ends Oct. 15.

New Glasgow native Scott Kraus entered the Pictou County pizza as a flavour in the Lay’s Do Us a Flavour contest this past spring. But despite garnering nearly 1,000 likes and reaching the top 10 across Canada, the local flavour will not be in the final four.

“I had hoped it might actually be pulled off, but there were tons of flavours that were also really good,” said Kraus. “It had great support and interest in our area, but I think Lay’s may have been hesitant to market the flavour nationally.”

Inspired by Kraus’s innovation, Scott Hoare of the Coffee Bean has been seeing great success with his Pictou County Pizza inspired muffins.

"I recently read the story on the Pictou County Pizza muffin at the Coffee Bean and would love to give that a try next time I come home,” said Kraus.

The top four flavours decided by a panel of judges are Bacon Poutine, Jalapeno Mac N’ Cheese, Tzatziki and Cinnamon Bun. Voting began on Aug. 12 and ends Oct. 15.

“I have yet to try any of the flavours, but they are definitely different,” said Kraus. “I heard rumours that cinnamon is horrible, so steer clear of that.”

Despite not making it to the finals, the St. FX grad still counts the campaigning for his Pictou County pizza chip as a great learning experience.

“I definitely learned the power of social media and how fast a story like this can take off. It was great as it connected well with some business courses I was taking at St. FX at the time. I also learned that with around 1,000 likes, PC is really passionate about pizza!”

Community organizations in the county entered the pizza fray in April when the Pictou County Rotary Club International hosted the Pictou County Pizza Competition at Glasgow Square. Acropole took home top honours while the Peoples choice award went to Café Italia.

Does this mean there’s no hope for a Pictou County pizza potato chip? Not necessarily.

“I’ve been told to reach out to Covered Bridge potato chips in New Brunswick as they could be interested in the idea of producing the flavour for the Atlantic region, so there could still be hope for the Pictou County Pizza Chip,” said Kraus.

He said he would put his money on Bacon Poutine as a potential winner of the Canadian contest.

 

john.brannen@ngnews.ca

On Twitter: @NGNewsJohn

 

Organizations: Pictou County Pizza Chip, Pictou County Rotary Club International

Geographic location: Pictou County, New Glasgow, Canada Covered Bridge New Brunswick Atlantic

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