Custom-made initiative for area

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Most will agree that Pictou County is a beautiful little corner of Canada. But how do you convince people to make it their home?

That’s a dilemma that’s often been posed as we, like other places in Nova Scotia, witness a slowly ebbing population and less than robust commercial growth. A group of local people is grappling with that challenge and focusing on a crucial demographic: young working people.

As recounted in Thursday’s edition, several local people have launched a group to establish a network for activities and events appealing to younger people. Pulse Pictou County is the result of the recognition by founders Jim Proudfoot, Stephanie Cooper and Amanda Hill that a bit of co-ordination could help bring people together and establish a more vibrant extracurricular community.

The group has already organized some events. The overall idea is to attract and retain young working people in the county. They plan to focus on professional development and networking, community development, athletics and wellness and social activities.

This laudable endeavour we hope will appeal to younger individuals who perhaps visit the area or take a stab at professional life. But potentially Pulse Pictou County could have an effect on a larger scale.

We often hear, when companies decide to locate in Nova Scotia, they tend to pick Halifax, or Sydney perhaps. The reason? The prospective employees tend to be young, urban professionals who expect a variety of opportunities in such areas as entertainment, development and recreational pursuits.

These companies can often be tech-related, meaning that location in a smaller hub would not be a problem – other than this factor of having families of similar age in the area and opportunities outside of work that would appeal.

Pulse Pictou County is an excellent first step in getting that ball rolling, and letting companies know that indeed there is that social network in the area that will draw the younger crowd. 

Geographic location: Pictou County, Nova Scotia, Sydney

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