Uncle Leo’s IPA headed to NSLC stores

Published on February 4, 2014

Ben Brubacher cleans a keg at Uncle Leo’s Brewery in Lyons Brook. The craft brewery is doing a one-time promotion with the NSLC. AMANDA JESS – THE NEWS

LYONS BROOK – Craft beer lovers that are hoppin’ mad for Uncle Leo’s IPA will soon be able to find it in even more locations.

The small brewery in Lyons Brook shipped out 360 six-packs to NSLC locations across the province on Tuesday. 

“We’re testing the waters,” Rebecca Whiffen, co-owner, said.

They’re doing a one-time promotion with the liquor corporation from now until the end of March.

The NSLC will be carrying Uncle Leo’s India Pale Ale in approximately 35 of their larger stores, including New Glasgow, Whiffen said.

It won’t be offered in the Pictou outlet, Whiffen said.

However, if Uncle Leo’s becomes a permanent feature, Pictou could request it as a “manager’s choice.”

They’re planning on doing another one-time promotion in April, featuring the Red Ale in the 650ml bottles.

Uncle Leo’s was looking to explore their options, and found out the NSLC allows for distributors to offer smaller amounts.

“Right now, our main concern is capacity. We can currently sell more than we can produce so that will be a factor in us considering a permanent listing with the NSLC, but we are certainly looking forward to this promotion and how a wider distribution will promote our product,” Whiffen said.

A tweet from the NSLC says they’ll be available in stores by the end of the month.

Since its opening in June, the brewery has continued to gain recognition.

It’s offered at many local restaurants and pubs, as well as places like The Auction House and The Stubborn Goat in Halifax.  

Uncle Leo’s is the only craft beer brewery in Pictou County.



On Twitter: @NGNewsAmanda