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Company launches website to market Pictou

Louise Dixon, left, and Andrew Loscher of Media Ladder Digital Marketing want people to Experience Pictou through their new website and social media page.  The company has launched a tourism website the focuses solely on the Town of Pictou and surrounding areas so people can find out everything they need to know with just a click of a button.
Louise Dixon, left, and Andrew Loscher of Media Ladder Digital Marketing want people to Experience Pictou through their new website and social media page. The company has launched a tourism website the focuses solely on the Town of Pictou and surrounding areas so people can find out everything they need to know with just a click of a button. - Sueann Musick

PICTOU - A local marketing company is turning its attention to tourism.

Louise Dixon and Andrew Loscher of Media Ladder have started a new web and Facebook page called Experience Pictou where people can find out about businesses, restaurants, accommodations, tourism sites and upcoming events in Pictou and its surrounding area.

“There is everything in Pictou on one site,” said Dixon, adding the tourism site is one of the three pillars the company wanted to achieve when it first opened its company.

She said it wanted to focus on community development, tourism and economic growth. It’s Pictou Proud web and social media sites are going strong so this is the next step in its master plan.

Experience Pictou has a large majority of businesess listed and people can register on the site.

Everyone business has free basic listing on there and when they register they are claiming their listing. They can upgrade their listing which would entitle them to more features.

“Everything in Pictou is being seen in one place at one time,” said Loscher. “If someone comes to Pictou, they can see what is close by as well.”

She said other tourism sites are dedicated to larger areas, but they wanted to focus solely on Pictou and nearby beaches.

“We thought there was so much potential here and people didn’t know about it. We have the most developed waterfront between Halifax and Sydney. Tourism is focused on Cape Breton, Lunenburg, Mahone Bay so we feel Pictou should be on the map as well. “

The marketing experts said some businesses such as the DeCoste Entertainment Centre, Pictou Lodge Resort, Willow House Inn, Scotsman Inn and Shiretown Discount have already signed up to the website. Events in the Town of Pictou will also be listed.

We feel we have enough here in Pictou and surrounding area we should put a spot light on that. We love our town. We love our area so let’s do that, “said Loscher.

Dixon added that changes can be easily made to the sites as well with their assistance so pages and ads can be kept up to date with new information.

“It makes things very simple,” she said.

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