Frank MacFarlane, business development officer for the Town of New Glasgow and the Municipality of the County of Pictou, and Jack Kyte, executive director of the Pictou County Chamber of Commerce, are pictured with a supplement featuring Pictou County that is in the most recently released edition of Progress magazine as they stand in front of a map of the new East River Business Park. The Progress supplement showcases the many business strengths and entrepreneurial leadership of the Pictou County business community and will reach more than 100,000 corporate sector readers across Atlantic Canada as well as have distribution to 50 embassies around the world. Five hundred extra copies have also been produced and will be used as a business investment marketing tool for the region. Submitted
The project was a three-way partnership among the Pictou County Chamber of Commerce, the towns of New Glasgow, Pictou, and the Municipality of the County of Pictou, the business community and Progress magazine, said Jack Kyte, executive director of the Pictou County Chamber of Commerce.
"It is a good feeling to be able to showcase our county in a positive way. We are not unlike most rural areas of Nova Scotia that face economic challenges. But when you work on a magazine feature like this one, you soon realize we have a lot more positives than negatives to talk about. Several local businesses supported the project by purchasing advertising in this issue to help us tell our story, a team Pictou County effort all the way.”
The municipalities along with the chamber will have an additional 500 copies at their disposal for business marketing purposes and they are confident this new promotional strategy will spark interest in the assets that Pictou County has to offer.
"Putting this supplement together and having the opportunity to work with many different business leaders from the region was very worthwhile," said Frank MacFarlane, business development officer for the Town of New Glasgow and the Municipality of the County of Pictou. "Early on in the process, it became abundantly clear to me that Pictou County is perfectly positioned for the retention and expansion of the local economy.”
Businesses featured editorially in the supplement include Sobeys Inc., Stright MacKay, Lismore Sheep Farm, Grohmann Knives, Velsoft, MacKay Meters, and Wear Well Garments. Other businesses such as Michelin, Northern Pulp, DMSE Trenton and insights on life in Pictou County are also referenced and highlighted through interviews with Kyte, MacFarlane and Jim Fitt, president of the Pictou County Chamber of Commerce.
