Sobeys is one of the most admired companies in Canada and number one in the groceries–convenience sector, according to the 2018 Leger Corporate Reputation Study.
Leger, Canada’s largest polling and research firm, surveys companies with presence in all Canadian regions as part of the Canadian ranking. This year’s study marks the 21st edition of the Leger study that ranks corporate reputations annually.
“For 111 years, our customers have been at the heart of our business. Moving up 10 positions is a huge vote of confidence from our customers,” said Michael Medline, President and CEO of Sobeys Inc. “I am proud of my 125,000 teammates from across the country. Thanks to their hard work and dedication, we have earned the top ranking in the grocery–convenience store category in the Atlantic, Quebec, the Prairies, and Alberta.”
The reputational survey also lists Sobeys Inc. as the sector champion for honesty and transparency. The grocer is ranked above the sector average for all other reputation components, including financial success, good corporate citizenship, quality of products, services and innovation.
“The grocery industry has seen declining reputations scores over the past few years but Sobeys has been able to show an increase this year that is significant,” said Jean-Marc Léger, president of Leger. “Moving 10 positions from one year to the next is a great accomplishment; however, Sobeys will have to continue to engage with Canadians to ensure their ranking continues to climb.”
In total, Leger conducted 28,332 interviews within the scope of this reputation study and each company was assessed by approximately 2,100 respondents.