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Halifax launches prize contest on social media for municipal election

Halifax City Hall
Halifax City Hall

Halifax may be using a prize contest to get people talking about the upcoming election - but one political science expert says any attempt “is welcome.”

On Tuesday, HRM launched the first #halifaxvotesbecause social media contest, where residents can submit videos and images on why they will vote in the municipal and/or school board elections this October.

“It certainly couldn’t hurt,” Kristin Good, associate professor with Dalhousie University’s political science department, said Tuesday.

Good said with the help of social media, the contest could help boost municipal voter turnout, which is usually the lowest of all elections. In 2012, 36.9 per cent of voters cast a ballot in the municipal election, compared to 54.5 per cent in the 2013 provincial election, and 61.5 per cent in the 2011’s federal race.

It’s particularly hard to get people voting in municipal elections, Good said, because with no political parties there’s a lot more onus on the public to research who is running. She said campaigns are also personality-driven more so than issue-driven, making it more difficult to make a choice.

There’s also the idea municipal governments are not “considered to be as important as other levels of government that have constitutional status,” Good said, leading people to disregard them.

“Any attempt to try to engage voters at the municipal level is welcome,” she said.

The contest runs for the next six weeks, with weekly prize winners chosen by random draw, a HRM release said.

A grand prize winner will be chosen by drawing from the previous weekly winners on Oct. 17, the Monday after the Oct. 15 municipal election. All entries must be in by 11:59 p.m. on Oct.9 to be eligible for prizes.

Prizes include event tickets, gift certificates, transit passes and other promotional items like T-shirts and water bottles, while the grand prize winner gets a tablet.

To submit an entry, participants must use the hashtags “#halifaxvotesbecause” and “#contest” in a post on Facebook, Twitter or Instagram.

Posts can be images or brief videos stating “I vote because …” and participants are encouraged “to be creative and respectful with their entries.”

All those entering the contest must be 19 years or older, and a HRM resident.

On Tuesday, HRM launched the first #halifaxvotesbecause social media contest, where residents can submit videos and images on why they will vote in the municipal and/or school board elections this October.

“It certainly couldn’t hurt,” Kristin Good, associate professor with Dalhousie University’s political science department, said Tuesday.

Good said with the help of social media, the contest could help boost municipal voter turnout, which is usually the lowest of all elections. In 2012, 36.9 per cent of voters cast a ballot in the municipal election, compared to 54.5 per cent in the 2013 provincial election, and 61.5 per cent in the 2011’s federal race.

It’s particularly hard to get people voting in municipal elections, Good said, because with no political parties there’s a lot more onus on the public to research who is running. She said campaigns are also personality-driven more so than issue-driven, making it more difficult to make a choice.

There’s also the idea municipal governments are not “considered to be as important as other levels of government that have constitutional status,” Good said, leading people to disregard them.

“Any attempt to try to engage voters at the municipal level is welcome,” she said.

The contest runs for the next six weeks, with weekly prize winners chosen by random draw, a HRM release said.

A grand prize winner will be chosen by drawing from the previous weekly winners on Oct. 17, the Monday after the Oct. 15 municipal election. All entries must be in by 11:59 p.m. on Oct.9 to be eligible for prizes.

Prizes include event tickets, gift certificates, transit passes and other promotional items like T-shirts and water bottles, while the grand prize winner gets a tablet.

To submit an entry, participants must use the hashtags “#halifaxvotesbecause” and “#contest” in a post on Facebook, Twitter or Instagram.

Posts can be images or brief videos stating “I vote because …” and participants are encouraged “to be creative and respectful with their entries.”

All those entering the contest must be 19 years or older, and a HRM resident.

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