Cinema transition from Empire Theatres going well, says Cineplex

John Brannen
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NEW GLASGOW – It’s been a little over a month since Cineplex came to New Glasgow after purchasing the Empire Theatres location and things are going well.

Morgan MacDonald, general manager of Cineplex Cinemas New Glasgow stands in the former Empire Theatres location. The transition has been moving along smoothly since Cineplex bought out the chain and moved into this location on Oct. 24. JOHN BRANNEN – THE NEWS

That’s according to Mike Langdon, communications director for Cineplex Cinemas who said things are running quite smoothly.

“Business has been good and we’ve successfully integrated our systems for computers, tickets and concessions,” Langdon noted. “There’s no doubt about it, Empire was a great theatre operator.”

Empire Company, the parent group of Sobeys and Empire Theatres, announced the sale of 24 Empire theatres located in Atlantic Canada to Cineplex on June 27 for $200 million.

While Cineplex officially took possession of the theatres on Oct. 24, the exterior, interior and in some cases staff members remained unchanged.

“We offered employment to all of the employees at theatre and we're happy that the vast majority have continued,” said Langdon. “We've made a few operational changes at concessions but substantively, it’s a similar experience.”

One noticeable difference is the company’s SCENE loyalty program, which provides members with an immediate 10 per cent discount on concession purchases, in addition to the ability to earn SCENE points with the purchase of tickets, concessions and items from CineplexStore.com. SCENE members also receive an additional 10 per cent discount on Cineplex Tuesday admissions.

We’ve definitely seen interest among our new guests since it's been popular and we expect it to continue,” said Langdon. “We had five million card members without the Atlantic provinces so it's been a huge success.”

As far as the most obvious exterior signage goes, that will have to wait until mid-next year.

“That per our schedule as it takes time to get the signs manufactured and installed,” said Langdon. “But bottom line, this has been a very smooth transition and a positive experience for us and our guests.”

Cineplex’s Front Row Centre events, which features non-Hollywood events such as the Met Opera, National Theatre Live, dance and other events from around the world will be rolled out soon.

Cineplex is Canada’s largest theatre exhibitor, and with the addition of 24 theatres and 170 screens in Atlantic Canada, now operates 161 theatres and 1,635 auditoriums from coast to coast.

 

john.brannen@ngnews.ca

On Twitter: @NGNewsJohn

Organizations: Cineplex Cinemas, Empire Company, Sobeys and Empire Theatres Met Opera National Theatre Live

Geographic location: Atlantic Canada, Hollywood

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Recent comments

  • Ernie
    December 04, 2013 - 04:37

    Going well...for Cineplex, maybe but you may have to take out a second mortgage to be able to get in, have treats and enjoy the show!

    • Johnny Mac
      December 04, 2013 - 09:38

      Well Ernie, if you cannot afford to go maybe you should take another look at your life. Better yourself, get an education, get a good job then maybe you can you out for a evening at the Movies. Tickets and conession prices are the same if not better then they were with Empire.

    • Amused
      December 04, 2013 - 12:46

      Johnny Mac, you must need to better your eye sight if you think prices are the same. Tickets are close to the same, the food has taken a huge jump. Although since you tend to Troll every artcle on here you most likely didn't notice the price changes since you only come out from under your bridge to shoot off and give life adivce to people you never even meant.