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Extraordinary auto exec Lee Iacocca, rescuer of Chrysler, promoter of minivan, dead at 94

Lee Iacocca unveils the Chrysler minivan, produced at Windsor Assembly Plant, in November 1983.
Lee Iacocca unveils the Chrysler minivan, produced at Windsor Assembly Plant, in November 1983.

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Multiple news organizations are reporting the death of legendary auto executive Lee A. Iacocca on Tuesday at the age of 94.

Iacocca was an “ambitious immigrant’s son and salesman extraordinaire whose blunt and swaggering persona dominated the automobile industry like nobody since Henry Ford,” the Los Angeles Times said of Iacocca, who had spent his last years in Los Angeles. The paper said he had a “spectacular career,” that included fostering the creation of the popular Ford Mustang, his firing at Ford by Henry Ford II and his “dramatic rescue of Chrysler,” as it teetered on collapse in the early 1980s.

He was also largely responsible for Chrysler’s high-stakes gamble on the minivan, a revolutionary vehicle that’s been the economic lifeblood of Windsor since it first came off the assembly line at Windsor Assembly Plant in 1983.

Copyright Postmedia Network Inc., 2019

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