The tranquil East River is about to get a whole lot busier.
"We only have a short window to use our river, so we really want to get people out there," said Greg Burrows.
So, to help showcase one of Pictou's finest natural features everyone is invited to take part in the second annual Ride the River on Aug. 24.
Last year a flotilla of canoers, kayakers and paddle boarders launched from Rotary Park in New Glasgow and picnicked on Blueberry Island.
“The little lunch we have on blueberry island is going to be blue berry themed,” said Greg Burrows, who organizes the event. “We’ve already been out there doing some grooming and cleaning up.”
With over 80 participants last year and nearly 100 expected this time around, Burrows says he hopes more people see the East River as a paddling destination, one with a relaxing and tasty treat at journey’s end.
“We started it last year just to showcase the East River and its many uses,” said Burrows. “Jump in the river, picnic and maybe play washer toss on the island and just hang out or an hour or even an afternoon. It’s a beautiful stop.”
Registration is $15, and lunch is provided for all participants with prizes donated by sponsors Subway, Tim Hortons, and Gojii's including a kayak donated by Canadian Tire. People must bring their own water-craft and safety equipment. New Glasgow Fire Department will be providing supervision on the water.
“It’s a great and cheap way for families and individuals to enjoy the summer,” said Burrows.
The event coincides this year with Ribfest which, for the first time, will be happening in New Glasgow the same weekend.
“Our hope is that everyone will hit the water for a great paddle, enjoy some snacks and socializing on Blueberry Island, and then work up an appetite on the way back and head to Ribfest.”
The Ride the River event launches at 3:00 p.m. at Rotary Park.